The right customer intelligence platforms help improve your sales, marketing, and product decision-making by eliminating silos and highlighting patterns.
These tools can even increase customer satisfaction by streamlining sales and support processes.
That said, here are seven of the best customer intelligence solutions on the market today.
1. SAS Customer Intelligence 360
SAS Customer Intelligence 360 is customer intelligence software that helps you store and understand large amounts of data.
You can use the tool to:
- Gather customer information from diverse online platforms and sources.
- Source data is provided directly by individual customers.
- Analyze customer data to identify key trends, patterns, and preferences, offering valuable insights that support data-driven decision-making.
What sets the SAS platform apart from other customer intelligence tools is its dedicated, hands-on support team, ensuring users receive personalized assistance.
Rather than being a strictly DIY tool, SAS Customer Intelligence 360 gives you access to analytics experts.
Your support team can help you:
- Learn how to use SAS software effectively
- Learn how leveraging customer data can effectively tackle critical business challenges.
- Ensure you import the right data to make sound business decisions
- Create custom reports that highlight customer patterns and motivations.
- Clean your data sets to improve reliability
- Create an analytical modeling environment that helps you find insights faster than ever.
You can even upload data you’ve collected offline into SAS and combine it with digital metrics.
How much does SAS Customer Intelligence 360 cost?
SAS does not publish pricing for its Customer Intelligence 360 product, and you will need to contact the company to request a demo and quote.
2. Dynamics 365 Customer Insights
Dynamics 365 Customer Insights is a product from Microsoft for improving customer journeys and experiences.
Using this platform you can:
- Integrate customer data from multiple sources
- Create unified customer profiles that include activity patterns, contact information, email interaction, and more.
- Automatically update your consumer data with built-in privacy and consent controls
As a Microsoft product, Dynamics 365 Customer Insights includes artificial intelligence (AI) from Copilot. The co-pilot can:
- Sort your customer profiles into segments
- Find new types of audiences to target
- Model customer intent using predictive analytics
- Qualify new potential clients
You can also use AI to gain a competitive advantage by creating personalized marketing messages and sending them at specific times based on customer preferences.
How much does Dynamics 365 Customer Insights cost?
Starting at $1,700 per month, Dynamics 365 Customer Insights offers businesses access to powerful customer data tools.
3. Einstein 1
Einstein 1 is a customer-centric AI tool that is part of the Salesforce Customer 360 ecosystem.
Einstein works on your Salesforce data and can help you:
- Prepare summaries of customer interactions with your team.
- Gain valuable insights to answer questions and improve customer retention rates.
- Set scores based on customer needs, behavior, and purchase intent.
- Create personalized customer experiences
- Create a knowledge base using data from previous support tickets
All you have to do is tell Einstein 1 using plain language: It will draw on your client’s data and produce information for you to review.
How much does Einstein 1 cost?
Salesforce uses a tiered pricing structure based on the business you manage and the features you need.
As such, the cost of accessing Einstein 1 is variable: You will need to schedule a phone call with the Salesforce team to finalize the quote.
4. Common Room
Common Room provides advanced customer intelligence solutions tailored for SaaS and AI businesses, helping them optimize user engagement and data-driven decisions.
The platform uses artificial intelligence to automatically search for signs that a lead or customer may be interested in taking action with your company.
This information may come from:
- Private data sources owned by your company, such as customer surveys
- Participation in social networks
- Participate in the community forum
- Website analysis tools
- Public data sources
With the Common Room, you can see information about functionality changes, product usage, pricing page views, and more, all linked to customer profiles.
You can also set the system to send you a Slack message when a top prospect views your pricing page or a customer goes through a job change.
How much does a shared room cost?
The shared room is free to use with a maximum of 500 contacts, 50 companies and 2 user seats. Premium plans, which offer higher usage limits, are available starting at $625 per month with an annual payment option.
5. SAP Customer Data Platform
SAP Customer Data Platform is a data-driven tool for managing B2C and B2B customer information.
This software allows you to create detailed customer profiles, including linked accounts and connections to other customers.
You can then use data from these profiles for backup:
- Audience segmentation
- Customer account customization
- Supply chain improvement
- Planning for new products.
The SAP Customer Data Platform leverages AI to improve learning processes and drive smarter decision-making. Its machine-learning capabilities can help you uncover insights you may not be able to discover on your own, which is useful for reducing churn, improving customer loyalty, and more.
What is the pricing structure for SAP Customer Data Platform?
SAP employs a tailored pricing strategy for its customer intelligence solutions. Reach out to the company and request a demo to gain more insights.
6. HubSpot CRM
HubSpot CRM is a simple tool to manage, find, and understand your customer data.
You can use this CRM software to:
- Create forms that collect information from customers or website visitors.
- Segment your contacts to better personalize email
- Discover important customer data when your customer service team members answer a conversation or call.
- Clean and organize customer data.
- Track leads through the sales process
- Record and review every touch point with the customer
Most of what you can do in HubSpot is a manual process, like adding, editing, and merging data points.
If you’re a small business, HubSpot’s low cost can make it a great solution for smart customer needs. But if you are looking for a solution that supports data collection automation, a solution from SAP, Microsoft, or SAS would be a better choice.
How much does Hubspot CRM cost?
HubSpot CRM offers a free plan that supports up to five users. Paid plans, which offer different levels of features, user seats, and stored contacts, start at $15 per month per user (when billed annually).
7. ActionIQ
ActionIQ is an on-premises and cloud solution for storing, qualifying and reviewing consumer intelligence data.
The software seamlessly integrates with your current data warehouse and sales or marketing platforms. Once your customer data is fully integrated with IQ, you’ll gain the ability to:
- Create new customer segments and explore existing segments
- Create automated workflows for advertising and messaging.
- View participating and eligible customers associated with a specific campaign or event
Additionally, all your data stays within the original tool or storage system. This allows you to adjust, manipulate, and update ActionIQ metrics freely while preserving their original source
A big advantage of the ActionIQ platform is that it complies with several security standards, including:
- HIPAA
- California Consumer Privacy Act
- General Data Protection Regulation
- AICPA SOC
If you’re in the healthcare industry or collaborate frequently with clients in Europe, ActionIQ is an excellent option to consider.
How much does ActionIQ cost?
ActionIQ does not publicly disclose its pricing. To receive a demo and tailored pricing, you’ll need to contact the company directly.
