The right customer intelligence platforms help improve your sales, marketing, and product decision-making by eliminating silos and highlighting patterns.
These tools can even increase customer satisfaction by streamlining sales and support processes.
That said, here are seven of the best customer intelligence solutions on the market today.
1. SAS Customer Intelligence 360
SAS Customer Intelligence 360 is customer intelligence software that helps you store and understand large amounts of data.
You can use the tool to:
- Collect customer data from a variety of online sources
- Source data is provided directly by individual customers.
- Analyze data to develop actionable insights into customer behavior, patterns, and more.
The SAS platform stands out from other customer intelligence tools on this list for one big reason: its hands-on support team.
Rather than being a strictly DIY tool, SAS Customer Intelligence 360 gives you access to analytics experts.
Your support team can help you:
- Learn how to use SAS software effectively
- Identify what business problems you can solve with customer data
- Ensure you import the right data to make sound business decisions
- Create custom reports that highlight customer patterns and motivations.
- Clean your data sets to improve reliability
- Create an analytical modeling environment that helps you find insights faster than ever.
You can even upload data you’ve collected offline into SAS and combine it with digital metrics.
How much does SAS Customer Intelligence 360 cost?
SAS does not publish pricing for its Customer Intelligence 360 product, and you will need to contact the company to request a demo and quote.
2. Dynamics 365 Customer Insights
Dynamics 365 Customer Insights is a product from Microsoft for improving customer journeys and experiences.
Using this platform you can:
- Integrate customer data from multiple sources
- Create unified customer profiles that include activity patterns, contact information, email interaction, and more.
- Automatically update your consumer data with built-in privacy and consent controls
As a Microsoft product, Dynamics 365 Customer Insights includes artificial intelligence (AI) from Copilot. The co-pilot can:
- Sort your customer profiles into segments
- Find new types of audiences to target
- Model customer intent using predictive analytics
- Qualify new potential clients
You can also use AI to gain a competitive advantage by creating personalized marketing messages and sending them at specific times based on customer preferences.
How much does Dynamics 365 Customer Insights cost?
Access to the Dynamics 365 Customer Insights platform starts at $1,700 per month.
3. Einstein 1
Einstein 1 is a customer-centric AI tool that is part of the Salesforce Customer 360 ecosystem.
Einstein works on your Salesforce data and can help you:
- Prepare summaries of customer interactions with your team.
- Gain valuable insights to answer questions and improve customer retention rates.
- Set scores based on customer needs, behavior, and purchase intent.
- Create personalized customer experiences
- Create a knowledge base using data from previous support tickets
All you have to do is tell Einstein 1 using plain language: It will draw on your client’s data and produce information for you to review.
How much does Einstein 1 cost?
Salesforce uses a tiered pricing structure based on the business you manage and the features you need.
As such, the cost of accessing Einstein 1 is variable: You will need to schedule a phone call with the Salesforce team to finalize the quote.
4. Common Room
Common Room is a customer intelligence solution for Software as a Service (SaaS) and AI companies.
The platform uses artificial intelligence to automatically search for signs that a lead or customer may be interested in taking action with your company.
This information may come from:
- Private data sources owned by your company, such as customer surveys
- Participation in social networks
- Participate in the community forum
- Website analysis tools
- Public data sources
With the Common Room, you can see information about functionality changes, product usage, pricing page views, and more, all linked to customer profiles.
You can also set the system to send you a Slack message when a top prospect views your pricing page or a customer goes through a job change.
How much does a shared room cost?
The shared room is free to use with a maximum of 500 contacts, 50 companies and 2 user seats. Paid plans, which include higher usage limits, start at $625 per month when billed annually.
5. SAP Customer Data Platform
SAP Customer Data Platform is a data-driven tool for managing B2C and B2B customer information.
With this software, you can organize customer data into profiles, complete with associated accounts and links to other customers.
You can then use data from these profiles for backup:
- Audience segmentation
- Customer account customization
- Supply chain improvement
- Planning for new products.
The SAP Customer Data Platform also includes an AI learning model. Its machine-learning capabilities can help you uncover insights you may not be able to discover on your own, which is useful for reducing churn, improving customer loyalty, and more.
How much does the SAP Customer Data Platform cost?
SAP uses a custom pricing model for its customer intelligence tools. You’ll need to contact the company and request a demo to learn more.
6. HubSpot CRM
HubSpot CRM is a simple tool to manage, find, and understand your customer data.
You can use this CRM software to:
- Create forms that collect information from customers or website visitors.
- Segment your contacts to better personalize email
- Discover important customer data when your customer service team members answer a conversation or call.
- Clean and organize customer data.
- Track leads through the sales process
- Record and review every touch point with the customer
Most of what you can do in HubSpot is a manual process, like adding, editing, and merging data points.
If you’re a small business, HubSpot’s low cost can make it a great solution for smart customer needs. But if you are looking for a solution that supports data collection automation, a solution from SAP, Microsoft, or SAS would be a better choice.
How much does Hubspot CRM cost?
HubSpot CRM is free to use; This plan includes up to five user seats. Paid plans, which offer different levels of features, user seats, and stored contacts, start at $15 per month per user (when billed annually).
7. ActionIQ
ActionIQ is an on-premises and cloud solution for storing, qualifying and reviewing consumer intelligence data.
The software connects to your existing data warehouse or sales and marketing tools. Once your customer data is in action with IQ, you will be able to:
- Create new customer segments and explore existing segments
- Create automated workflows for advertising and messaging.
- View participating and eligible customers associated with a specific campaign or event
In addition, all your data remains in the source tool or store. This means you can manipulate, change, and adjust ActionIQ metrics at will without losing their source.
A big advantage of the ActionIQ platform is that it complies with several security standards, including:
- HIPAA
- California Consumer Privacy Act
- General Data Protection Regulation
- AICPA SOC
If you are in the medical field or work with a lot of European clients, ActionIQ is a good choice.
How much does ActionIQ cost?
ActionIQ’s pricing is not public, so you’ll need to contact the company to request a demo and quote.
