Conducting a competition analysis is critical for understanding your market, significant rivals, and key target audience metrics.
However, here are the top ten competition analysis tools that will assist you in identifying key business and marketing ideas for 2024.
1. Semrush
Semrush is an SEO and keyword research tool ideal for analyzing a competitor’s online presence.
SEMrush can help you learn more about your competition.
- Organic traffic volume.
- Search Classification.
- Pay-per-click (PPC) advertising leads to increased website traffic, possible expenses, and market share.
- Local search results listings.
- Audience demographics.
Because it is a comprehensive tool, SEMrush is an excellent spot to begin the competitor analysis process. You’ll be able to acquire vital insights for driving searches, conducting keyword research, developing your marketing plan, and much more.
How Much Does SEMrush Cost?
SEMrush offers a limited amount of data for free. To access further analytics, you’ll need a premium plan starting at $108.33 per month (priced annually).
You’ll need the SEMrush plugin to get demographic and socioeconomic data about your competitors’ website visits. The Trends plan is $200 per user each month.
2. Similarweb
Similarweb is a competitive intelligence tool that provides insight into companies’ market share, brand identity, and online activity.
SimilarWeb allows you to access detailed information about a website, such as:
- Competitive movement.
- Competitive ranking in biological discoveries.
- Top Competitive Keywords.
- Highest traffic point.
- Popular traffic referral sources.
- The quantity and difficulty of keyword searches.
- relevant to browsing patterns and interests of website visitors.
- Key audience demographics.
This offers you an indication of who is most interested in your competitors, where they are, and how they found them.
If you don’t require all of SEMrush’s SEO tools but still want access to keyword data and meaningful insights into your target audience demographics, SimilarWeb is an excellent choice.
How Much Does SameWeb Cost?
SimilarWeb starts at $125 per month, billed annually.
3. Clearscope
Clearscope is a content marketing tool you can use to evaluate (and outperform) competing websites.
Clearscope allows you to make reports on any topic and view the quality of the web pages that show in the SERP results for that search. Quality is assessed on the same letter system as the school, ranging from F to A++.
This is a good approach to make gains if you want to discover which of your competitors has the best material, and it may also help you design your content strategy.
Clearscope also features a simple keyword ranking tool, however, it is not as feature-rich as those provided by SEMrush or Similarweb.
How Much Does a Clearscope Cost?
Clear scope plans start at $199 per month and allow you to run 15 reports per month. A Business plan with higher usage limits is also available for $599 per month.
4. Majestic
Majestic is an SEO competitor analysis tool that allows you to view your competitors’ backlink profiles.
After entering a competitor’s domain, you will be able to see the following information:
- Domain names.
- Backlinks, both new and gone.
- Link text to backlinks.
- Pages are linked.
- Related topics.
- Other sites located at the same IP address as the site you’re analyzing
How Much Does Majestic Cost?
Majestic plans start at $49.99 per month for one user bench and 1 million analysis units.
5. BuiltWith
BuildWith is a technology stack analysis tool that shows you the technology used in any website.
You can learn more about a competitor by entering in their URL:
- Content management system.
- Connected analytics and tracking tools.
- Installed widget.
- Available languages.
- The framework is in use.
- Payment and shipping services, including content delivery networks (CDNs).
- embed multimedia.
- JavaScript libraries.
- Verified link.
- Hosting and server providers.
You may also view how many websites use a specific technology. For example, if you see that your competition is using WordPress, you can research WordPress and assess its general popularity.
How Much Does BuiltWith Cost?
You can view BuildWith’s key metrics for free around websites and technology platforms. If you want to export reports, connect BuildWith to tools like Salesforce, or collect relevant contact information, you’ll need a paid plan.
Options start at $295 per month or $2,950 per year.
6. Visualping
Visualping is an easy-to-use competitive research tool that makes it easy to monitor competing websites in real-time.
All you have to do is enter the URL you want to track, select the changes you’re interested in, and enter a notification email. Visualping will notify you every time there is a change – however, you can also keep your notifications in a different location if there are too many of them.
You can use Visualping to monitor changes:
- Basic Lesson
- The Pictures
- Site Elements
How Much Does Visualization Cost?
You can scan up to five web pages for free once a day with Visualping.
Paid plans, which include higher usage limits and additional features, start at $10 per month (billed annually) for personal use or $50 per month (billed annually) for business accounts with multiple user seats.
Conclusion
When choosing a new competitive intelligence tool, it’s a good idea to start by evaluating your current technology stack.
Identify the market data points and metrics you already have access to—and then note any weaknesses you might want to bolster with additional data like that found in these seven tools.
