This is our comprehensive list of the most popular keywords in Google in 2024.
The data for the lists below were largely derived from Semrush, a leading keyword research and digital marketing platform.
Top 30+ Google Searches In The US
|
Ranking |
Keyword | US Search Volume |
| 1 | Youtube |
226.0M |
| =22 | Amazon |
124.0M |
| =2 |
124.0M |
|
|
4 |
Weather | 101.0M |
| 5 |
83.1M |
|
|
=6 |
Gmail | 55.6M |
| =6 | Wordle |
55.6M |
|
=8 |
Google Translate | 45.5M |
| =8 | Translate |
45.5M |
|
=8 |
Walmart | 45.5M |
| =11 | Yahoo |
37.2M |
|
=11 |
NFL | 37.2M |
| =13 | Ebay |
30.4M |
|
=13 |
Fox News | 30.4M |
| =13 | Google Maps |
30.4M |
|
=13 |
Home Depot | 30.4M |
| =13 |
30.4M |
|
|
=13 |
NBA | 30.4M |
| =13 | Yahoo Mail |
30.4M |
| =20 | Amazon Prime |
24.9M |
|
=20 |
ChatGPT | 24.9M |
| =20 | Weather Tomorrow |
24.9M |
|
=20 |
CNN | 24.9M |
| =20 | ESPN |
24.9M |
|
=20 |
24.9M | |
| =26 | Calculator |
20.4M |
|
=26 |
Food Near Me | 20.4M |
| =26 | Indeed |
20.4M |
|
=26 |
Target | 20.4M |
|
=26 |
USPS Tracking |
20.4M |
| =31 | Costco |
16.6M |
What Are The Top Searches On Google?
As of February 2024, the most searched on Google are “YouTube” and “Amazon”. The next most popular searches are “Facebook,” “Weather,” “Google,” and “Gmail”.
Before moving on to our list of top global searches, it’s worth quickly explaining what “search volume” means. Search volume is the average number of people that search for a term in a given month. For example, a search volume of “500” means that a specific keyword is searched approximately 500 times per month.
Different platforms measure search volume in different ways. But most (including Semrush, the platform we used to generate this list) calculate search volume as a rolling 12-month average. This helps even out seasonal spikes for terms (like “Halloween costume”), which may get 90% of its search volume in October.
With that, let’s dive into the most popular Google searches worldwide.
|
Ranking |
Keyword | US Search Volume |
|
1 |
Youtube | 226.0M |
| 2 |
124.0M |
|
|
3 |
Whatsapp Web | 124.0M |
|
4 |
Weather | 101.0M |
|
5 |
Translate |
83.1M |
| 6 |
55.6M |
|
|
7 |
Gmail | 55.6M |
| 8 | Cricbuzz |
45.5M |
|
9 |
45.5M | |
| 10 | Amazon |
45.5M |
|
11 |
Google Translate | 37.2M |
|
12 |
Yandex |
37.2M |
| 13 | Hotmail |
30.4M |
|
14 |
30.4M | |
|
15 |
Satta King |
30.4M |
| 16 | Weather Tomorrow |
30.4M |
|
17 |
Google Maps | 30.4M |
| 18 | ChatGPT |
30.4M |
|
19 |
Sarkari Result | 30.4M |
| 20 | Yahoo |
24.9M |
|
21 |
24.9M | |
| 22 | Tradutor |
24.9M |
|
23 |
Netflix | 24.9M |
| 24 | Yahoo Mail |
24.9M |
|
25 |
Wordle | 24.9M |
| 26 | Ibomma |
20.4M |
|
27 |
Roblox | 20.4M |
| 28 | NBA |
20.4M |
|
29 |
Canva | 20.4M |
| 30 | Speed Test |
20.4M |
| 31 | IPL (Indian Premier League) |
16.6M |
As you may have noticed from the lists above, many of the top searches on Google are for brands like YouTube, Amazon, and Gmail.
Most of these heavily searched brands have often been around for years or decades. So while they are trendy, they’re not trending upward anymore. We thought we’d highlight a few trending searches from the top 30+ list.
OnlyFans
Interest over time:
Desktop Searches
- 5-year search growth: 3,133%
- Search growth status: Exploding
- Search Volume (US): 16,600,000
- Search Volume (Global): 38,600,000
YouTube
Interest over time:
Desktop Searches
- 5-year search growth: According to the research done by GMI Team, over 2.70 billion people worldwide use YouTube per month.
- Search growth status: Exploding
- Search Volume (US): 2,310,000,000
- Search Volume (Global): 1.3B
Discord
Interest over time:
Desktop Searches
- 5-year search growth: 196%
- Search growth status: Regular
- Search Volume (US): 11,100,000
- Search Volume (Global): 38,700,000
TikTok
Interest over time:
Desktop Searches
- 5-year search growth: 4,300%
- Search growth status: Exploding
- Search Volume (US): 9,140,000
- Search Volume (Global): 73,200,000
Facebook Marketplace
Interest over time:
Desktop Searches
- 5-year search growth: 733%
- Search growth status: Exploding
- Search Volume (US): 9,140,000
- Search Volume (Global): 14,200,000
Canva
Interest over time:
Desktop Searches
- 5-year search growth: 1,229%
- Search growth status: Exploding
- Search Volume (US): 11,100,000
- Search Volume (Global): 92,500,000
Seznam
Interest over time:
Desktop Searches
Interest over time:
Desktop Searches
- 5-year search growth: 175%
- Search growth status: Regular
- Search Volume (US): 2,700,000
- Search Volume (Global): 116,800,000
Yandex
Interest over time:
Desktop Searches
- 5-year search growth: 258%
- Search growth status: Peaked
- Search Volume (US): 1,500,000
- Search Volume (Global): 177,600,000
Flipkart
Interest over time:
Desktop Searches
- 5-year search growth: 119%
- Search growth status: Regular
- Search Volume (US): 135,000
- Search Volume (Global): 69,300,000
Conclusion
This concludes our list of the top 100 keywords searched globally and in the US.
There is a common theme among many of the most popular Google searches: most tend to be fairly tech-related (YouTube, Twitch, Netflix, etc.). Additionally, most are so-called “navigational” searches that are meant to help someone find a specific website (“Yahoo”, “Fox News” etc.).
This list will continue to be updated every month to include updated data and potentially new keywords.
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