Top Google Searches (February 2024)

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This is our comprehensive list of the most popular keywords in Google in 2024.

The data for the lists below were largely derived from Semrush, a leading keyword research and digital marketing platform.

Top 30+ Google Searches In The US

Ranking

Keyword US Search Volume
1 Youtube

226.0M

=22 Amazon

124.0M

=2 Facebook

124.0M

4

Weather 101.0M
5 Google

83.1M

=6

Gmail 55.6M
=6 Wordle

55.6M

=8

Google Translate 45.5M
=8 Translate

45.5M

=8

Walmart 45.5M
=11 Yahoo

37.2M

=11

NFL 37.2M
=13 Ebay

30.4M

=13

Fox News 30.4M
=13 Google Maps

30.4M

=13

Home Depot 30.4M
=13 Instagram

30.4M

=13

NBA 30.4M
=13 Yahoo Mail

30.4M

=20 Amazon Prime

24.9M

=20

ChatGPT 24.9M
=20 Weather Tomorrow

24.9M

=20

CNN 24.9M
=20 ESPN

24.9M

=20

Twitter 24.9M
=26 Calculator

20.4M

=26

Food Near Me 20.4M
=26 Indeed

20.4M

=26

Target 20.4M

=26

USPS Tracking

20.4M

=31 Costco

16.6M

 

What Are The Top Searches On Google?

As of February 2024, the most searched on Google are “YouTube” and “Amazon”. The next most popular searches are “Facebook,” “Weather,” “Google,” and “Gmail”.

Before moving on to our list of top global searches, it’s worth quickly explaining what “search volume” means. Search volume is the average number of people that search for a term in a given month. For example, a search volume of “500” means that a specific keyword is searched approximately 500 times per month.

Different platforms measure search volume in different ways. But most (including Semrush, the platform we used to generate this list) calculate search volume as a rolling 12-month average. This helps even out seasonal spikes for terms (like “Halloween costume”), which may get 90% of its search volume in October. 

With that, let’s dive into the most popular Google searches worldwide.

Ranking

Keyword US Search Volume

1

Youtube 226.0M
2 Facebook

124.0M

3

Whatsapp Web 124.0M

4

Weather 101.0M

5

Translate

83.1M

6 Google

55.6M

7

Gmail 55.6M
8 Cricbuzz

45.5M

9

Instagram 45.5M
10 Amazon

45.5M

11

Google Translate 37.2M

12

Yandex

37.2M

13 Hotmail

30.4M

14

Twitter 30.4M

15

Satta King

30.4M

16 Weather Tomorrow

30.4M

17

Google Maps 30.4M
18 ChatGPT

30.4M

19

Sarkari Result 30.4M
20 Yahoo

24.9M

21

Whatsapp 24.9M
22 Tradutor

24.9M

23

Netflix 24.9M
24 Yahoo Mail

24.9M

25

Wordle 24.9M
26 Ibomma

20.4M

27

Roblox 20.4M
28 NBA

20.4M

29

Canva 20.4M
30 Speed Test

20.4M

31 IPL (Indian Premier League)

16.6M

 

As you may have noticed from the lists above, many of the top searches on Google are for brands like YouTube, Amazon, and Gmail.

Most of these heavily searched brands have often been around for years or decades. So while they are trendy, they’re not trending upward anymore. We thought we’d highlight a few trending searches from the top 30+ list.

OnlyFans

Interest over time: 

Desktop Searches

onlyfans

  • 5-year search growth: 3,133%
  • Search growth status: Exploding
  • Search Volume (US): 16,600,000
  • Search Volume (Global): 38,600,000

YouTube

Interest over time: 

Desktop Searches

yotube

youtube

  • 5-year search growth: According to the research done by GMI Team, over 2.70 billion people worldwide use YouTube per month.
  • Search growth status: Exploding
  • Search Volume (US): 2,310,000,000
  • Search Volume (Global): 1.3B

Discord

Interest over time:

Desktop Searches

Discord-1

discord

  • 5-year search growth: 196%
  • Search growth status: Regular
  • Search Volume (US): 11,100,000
  • Search Volume (Global): 38,700,000

TikTok

Interest over time:

Desktop Searches

TikTok

tiktok

  • 5-year search growth: 4,300%
  • Search growth status: Exploding
  • Search Volume (US): 9,140,000
  • Search Volume (Global): 73,200,000

Facebook Marketplace

Interest over time:

Desktop Searches

fb-marketplace

facebook

  • 5-year search growth: 733%
  • Search growth status: Exploding
  • Search Volume (US): 9,140,000
  • Search Volume (Global): 14,200,000

Canva

Interest over time:

Desktop Searches

canva

canva

  • 5-year search growth: 1,229%
  • Search growth status: Exploding
  • Search Volume (US): 11,100,000
  • Search Volume (Global): 92,500,000

Seznam

Interest over time:

Desktop Searches

Seznam

seznam

WhatsApp

Interest over time:

Desktop Searches

whatsapp

whatsapp

  • 5-year search growth: 175%
  • Search growth status: Regular
  • Search Volume (US): 2,700,000
  • Search Volume (Global): 116,800,000

Yandex

Interest over time:

Desktop Searches

yandex

yandex

  • 5-year search growth: 258%
  • Search growth status: Peaked
  • Search Volume (US): 1,500,000
  • Search Volume (Global): 177,600,000

Flipkart

Interest over time:

Desktop Searches

flipkart

flipkart

  • 5-year search growth: 119%
  • Search growth status: Regular
  • Search Volume (US): 135,000
  • Search Volume (Global): 69,300,000

Conclusion

This concludes our list of the top 100 keywords searched globally and in the US.

There is a common theme among many of the most popular Google searches: most tend to be fairly tech-related (YouTube, Twitch, Netflix, etc.). Additionally, most are so-called “navigational” searches that are meant to help someone find a specific website (“Yahoo”, “Fox News” etc.).

This list will continue to be updated every month to include updated data and potentially new keywords.

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